How to turn your expertise into a bookable service

A worked example: a portfolio review

Suppose you are a designer turning portfolio feedback into a service. Start with one audience: early-career designers preparing job applications. Offer a 45-minute video session covering up to three projects, with time to agree the two most useful improvements.

Ask the client to send their portfolio link and one target role before the appointment. State whether written notes are included and whether you will edit any files. Choose a price that covers the call, preparation, and promised follow-up; a 45-minute appointment may require more than 45 minutes of your working time.

Start with one problem you can help solve

Your expertise might cover years of experience. Your first service doesn’t need to. Start with a question clients already ask, a decision they struggle with, or a piece of work they want reviewed.

A designer might offer a portfolio review. A consultant might offer a strategy session. A tutor might offer a lesson on one topic. Each gives someone a specific reason to book, without needing to understand everything you do.

Describe the session from the client’s side

Explain who the session is for, what you’ll work on together, and what the client should prepare. Be specific about what fits into the time. A 45-minute review can identify priorities; it probably cannot include a complete redesign.

Try this structure: ‘A 45-minute portfolio review for early-career designers. We’ll review up to three projects and discuss what to improve before your next application.’ That tells a client more than ‘Design consultation.’

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Make the practical details easy to find

Put the duration, price, meeting format, and booking conditions alongside the description. Clients should know what they’re choosing before they select a time.

If preparation or follow-up is included, describe it. If it isn’t, keep the boundaries clear. The goal is a useful promise you can deliver consistently, rather than a long list of everything you could possibly offer.

Keep a free introduction separate from paid advice

If you also offer a short introduction, make it a separate service with its own scope and duration. A price of zero is a free booking and confirms without payment checkout.

Explain what the introduction covers and when a paid review is the useful next step. That lets the client choose with clear expectations and keeps the paid appointment focused on the work it promises.

Improve the offer after real conversations

Notice the questions people ask before booking. If several clients ask the same thing, your description may need another sentence. If sessions keep running over, narrow the scope or reconsider the duration.

Start with one understandable service. Let what you learn from delivering it guide the next one.

Set up the consultation as a real appointment

For the portfolio-review example, create a 45-minute service under My Page, Services. Choose online delivery and add the meeting link clients should use. Make the preparation request and scope visible in the description.

1. Set the service price in your account currency and confirm the duration matches the offer.
2. Open Availability to set the days, notice, and buffer that leave enough preparation time.
3. Choose your booking-payment rule under Income, Payment.
4. Open the public page as a guest and check that the client can understand the offer and choose a suitable time.